FloraHolland – Recently growers of Alstroemeria got more opportunities to distinguish themselves at the auction clock. As part of the new quality policy which is presently being developed for clock sales,a pilot project was started with Alstroemeria.
In this pilot the grower is responsible for his lot information and his product quality. In case of complaints from buyers he deals with them himself. The information exchange between buyer and grower should strengthen the cooperation in the flower chain, which should result in more client satisfaction.
Seen from the buyer the new quality policy will lead to two product streams. One stream is supplied under guaranteed quality, the other will not be guaranteed. The grower gives a guarantee of quality per lot, und strict regulations, or he will let the auction do that. Growers also can choose to bring lot without a guarantee of quality.
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