Jim McCann is a highly successful entrepreneur whose vision and energy have helped grow 1-800-FLOWERS.COM, the company he founded in 1976. McCann's focus on customer relationships and his willingness to embrace new technologies and business channels helped change the way flowers and other gifts are marketed for birthdays, anniversaries, holidays and special occasions.
In addition to being the first company to have its 800-telephone number as its name – a marketing insight that helped solidify the brand in consumer's minds – McCann was a pioneer in online retailing – seizing the enormous reach of the Internet as early as 1991. Utilizing thorough knowledge of his customer base and market, McCann focused on expanding brand name awareness and instilling a sense of trust and convenience.
Mr. McCann will join WF&FSA Conference attendees on Friday, October 21, to offer his insights into the breaking trends in our industry.
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