How to find and influence today’s consumer will be the focus of the keynote presentation that TV personality Joe Lamp’l will give during this summer’s OFA Short Course, horticulture’s premier convention and marketplace. Joe’s presentation, “Can You Hear Me Now? Voices from Beyond the Greenhouse,” will be on Sunday, July 15 at 8 a.m.
Lamp’l, a.k.a. joe gardener®, will share strategies to reach today’s consumers and what to say when you do. Joe will take a look at the products and services we sell, and offer a valuable consumer perspective that challenges product relevance, marketing messages, and if we are even using the right vehicles.
With his eyes and ears on today’s home gardener, Lamp’l helps homeowners succeed with a wide variety of home garden projects. You can see and hear Joe on Fresh from the Garden on DIY Network, GardenSMART on PBS, and his latest series, Growing a Greener World, also on national public television. Joe also shares his know-how on NBC’s TODAY SHOW, ABC’s Good Morning America, and more.
Ball Horticultural Company is sponsoring Lamp’l’s participation.
About the organization:
OFA – The Association of Horticulture Professionals is the leading horticulture trade association in the United States. It is a 501(c)(5) non-profit, all-industry organization and its core purpose/mission is “to support and advance professional horticulture.” Industry segments served include: garden centers, greenhouses, nurseries, retail and wholesale florists, and interior plantscapers. OFA is especially known for its outstanding publications and its annual OFA Short Course, U.S. horticulture’s premier convention and marketplace. The next Short Course will take place on July 14-17, 2012 in Columbus, Ohio USA.
Source: OFA – The Association of Horticulture Professionals