NEW YORK — John Henry, a Multi Packaging Solutions company and leader in print, packaging, and digital solutions for the floriculture and horticulture markets announces the launch of its Floral Fan Deck Pro App (FFD Pro) for the iPad.
This unique App is the first designed specifically for professional florists, wedding and event planners, and floral designers. Featuring over 800 full screen photos and detailed information from the original John Henry printed Floral Fan Deck, the app’s interactive features perfectly complement the printed version, with search and browse capabilities to quickly find the ideal flowers for any event or occasion.
“The Floral Fan Deck Pro App is a great consulting tool to use with clients to find the flower colors, meanings, and availability that work best for their event,” commented Kristi Huffman, Vice President, John Henry Horticulture “It’s also a comprehensive reference tool for floral professionals, providing detailed information on vase life, availability, packaging, floral form, and more.”
The new App is powered by BloomIQ.com, the company’s free consumer website that offers information, inspiration, and ideas to help consumers select the plants and cut flowers that fit their lifestyle. Key features of the Floral Fan Deck Pro App allow users to search by color, use pre-configured popular searches, construct detailed searches, and save flowers to favorites for future reference.
“The Floral Fan Deck Pro App is an exciting extension of our digital portfolio of reference and design tools that help educate and inspire consumers.” commented Erin Willigan, Vice President Marketing, Multi Packaging Solutions. “Combining interactive digital content with the printed version of the Floral Fan Deck helps enhance the shopping experience and build brand loyalty for our customers.”
The Floral Fan Deck Pro for the iPad is available for $29.99 on the iTunes store at www.apple.com/iTunes.
About John Henry, a Multi Packaging Solutions Company
John Henry, a Multi Packaging Solutions company, is a leader in print, packaging, and digital solutions for the horticulture and floriculture industries with over 100 years of experience. Multi Packaging Solutions is a multinational print and packaging company with a broad range of capabilities for the entertainment, health, and consumer markets. MPS is known for creativity, innovation, and technology and is managed by a seasoned team with extensive experience in print and packaging. Find out more at www.jhc.com and www.multipkg.com.
About BloomIQ.com
BloomIQ.com is an offshoot of the Multi Packaging Solutions company. The website provides an invaluable resource that eliminates the guesswork for consumers, offering expert advice on selecting and caring for plants and cut flowers. BloomIQ.com’s relationship with thousands of growers across the country provides access to timely information about new ideas and emerging trends. Visit www.BloomIQ.com for information, inspiration, and education.
Source: John Henry, a Multi Packaging Solutions Company