Golden Flowers’ President Gabriel Becerra was elected to Chairman-Elect after serving as a trustee for the past seven years.
"I think the Endowment is extremely fortunate that Gabriel is willing to take on this chairmanship", current Chairman Paul Bachman said. “He is a highly-respected trustee and has had great success in helping the U.S. and Colombian floral industries work together for the common good."
Becerra has a long history of supporting the industry through committee work with the Society of American Florists (SAF), The Flower Promotion Organization (FPO), The Colombian Flower Council, the Association of Floral Importers of Florida (AFIF) and the Wholesale Florist & Floral Supplier Association (WF&FSA).
Becerra will assume his two-year chairmanship in September 2014 and execute AFE's work of funding research and scholarships for the industry.
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