Traditionally seen as the kickoff to spring, Easter couldnt come at a better
time this year for Americans eager to say goodbye to winter. According to NRFs
2010 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch,
holiday celebrants will spend slightly more this year with the average person
expected to shell out $118.60, up from $116.59 last year. Total spending is
expected to reach $13.03 billion.
While spending on most items will remain the same as last year, children can
expect more jelly beans, flavored marshmallows and even gifts in their Easter
baskets this year. The average person will spend $17.29 on candy, compared to
$16.55 last year, and $18.16 on gifts, up from $17.30 last Easter. Other holiday
purchases include clothing ($19.03), food ($37.45), flowers ($7.84), decorations
($6.34) and greeting cards ($6.30).
When it comes to buying Easter merchandise, most Americans will shop at discount
(64.8%) and department stores (33.2%). People will also head to specialty stores
such as florists or gift/greeting card stores (22.0%), online (13.1%), specialty
clothing stores (7.0%) and catalogs (3.7%).
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