The Christmas sales season should get jollier this year thanks to cheerful sales of the product that's become the holiday's focal point: the Christmas tree.
Retailers selling real and artificial trees say purchases are growing this year as consumers look for bigger trees and even second or third trees to make their homes more festive.
Artificial trees pre-lit with energy-efficient LED bulbs and trees in different hues are popular this year, possibly driven by a wave of nostalgia fueled by retro TV shows such as “Mad Men” and “Pan Am” or the public's hope that better times are on the way.
Sarah Gordon, founder of online retailer Christmascentral.com, expects her artificial tree sales to grow by 50 percent this holiday in part because they come in so many colors that they are being purchased for different rooms.
“Black, pink and red are the bestselling colors,” she said.
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