The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the powerful, positive effect of flowers on individuals’ lives, and giving florists an opportunity to connect in a meaningful way with friends, neighbors and customers.
The simplicity of the idea — give recipients two bouquets, one to keep and one to share — struck Stacy Cofka, owner of A Blossom Shop in Bayville, New Jersey, as an opportunity to also help people in need. “We asked people in the community to bring nonperishable food items to donate to local food pantries in exchange for a flower bouquet,” said Cofka, who gave away 60 bouquets and received exponentially more donations in return.
“We asked people in the community to bring nonperishable food items to donate to local food pantries in exchange for a flower bouquet,” said Cofka, who gave away 60 bouquets and received exponentially more donations in return.
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