Leverages Successful E-Commerce Platform, Launches

BOSTON /PRNewswire/ — (, one of the largest
retailers of footwear, accessories and related apparel on the Internet and an
operating business of IAC (Nasdaq: IACI), is redefining the floral industry with
the launch of, a new e-tail flower supersite that guarantees the
freshest floral arrangements and eliminates delivery charges and hidden fees.
Similar to Shoebuy.coms success as a leading retailer of footwear, the Company
is now raising the bar on the way consumers purchase flowers and gifts through
supply chain innovation and best in class customer service.

“No Hidden Fees Reward” and “Seal of Freshness Guarantee”

If a customer shopping on another flower site experiences hidden fees and
instead makes a purchase on, the customer can simply email, indicating the other sites name and the fees. Within
24 hours, FloraFlora will credit that customer with 10 percent off of their
purchase for their role in helping to make hidden fees a practice of the past in
the flower business. also offers a “Seal of Freshness Guarantee” on every purchase.
For example, if a customer receives a flower purchase from and
believes the flowers freshness does not last longer than similar purchases from
other flower retailers, the customer can simply email,
and FloraFlora will credit back the customer 25 percent of the original purchase

“We are thrilled to launch and extend our e-commerce expertise
into redefining the flower purchasing experience,” said Scott Savitz, Founder
and CEO of “With, we are following the same model by
listening and giving shoppers what they really want – a wide selection of the
best floral products all with free shipping and no hidden costs, a first-class
consumer experience and a level of customer service theyve come to expect from Flower purchases are typically made by customers for a very special
reason. With great benefits like FloraFlora.coms No Hidden Fees Reward and
Seal of Freshness Guarantee, now the purchase experience can be special too.” is partnered with the leading fresh-cut flower growers to deliver
the highest-quality flowers direct to the consumer. Flowers are hand-cut daily
and maintained in a cold-chain process until they are shipped, typically within
one day of being cut. This network, coupled with Shoebuy.coms virtual inventory
model, leading e-commerce platform and reputation for customer service, ensures
that when flowers are ordered and sent from, they are the
freshest available.

Today, FloraFlora.coms partners operate over 1,500 acres of greenhouses, which
will produce over one billion stems of flowers each year.
promises the following benefits on all orders delivered to an address within the
United States:

  • Free delivery
  • No hidden fees, packaging or handling charges
  • No sales tax*
  • Same day hand-delivery of orders placed before 12:00 p.m. ET, Monday –
  • 100 percent satisfaction guarantee
  • “No Hidden Fees Reward” – 10 percent off of purchases made on when the customer experiences hidden fees on another site
  • 25 percent off of any purchase if flowers dont pass the
    “Seal of Freshness Guarantee”

Consumer-friendly features of the site include more than 250
arrangements of roses, carnations, lilies, orchids and novelty products; search
options that allow consumers to shop based on occasion, flower type or plant
type; and a personal gift reminder that sends personalized alerts on birthdays,
anniversaries and other special occasions.

The launch of is another example of how is using
customer feedback to grow its business in a way that supports current shopping
trends. Within the past month alone, the company announced,
a site that offers a specialized shopping experience and design-focused
products, and, offering free overnight delivery on a robust
selection of shoes and accessories. The veteran e-tailer is also drawing on its
strong Web Site development and online consumer experience to provide
full-service e-commerce solutions for many leading fashion brands, including
Superga, Baggallini, Bella Vita and Bruno Magli.

*No sales tax for every state except Massachusetts. “No Hidden Fees Reward” and “Seal of Freshness Guarantee” are subject to change at any time
but not before December 31, 2009. Hidden fees are defined as any fees that
appear in the shopping cart that are not the actual price of the flowers,
required taxes, or cost of advertised shipping, such as handling fees, service
fees, and previously unspecified delivery fees.

About offers a large selection of flowers and plants delivered fresh
from the farm or same day direct from your local florist.
promises a “Seal of Freshness Guarantee”, free weekday delivery and no hidden
fees. is operated by, a part of the IAC family of
businesses, which has grown in recent years to include over 60 brands including,, Citysearch, and Evite.

About is the largest retailer on the Internet focused on all categories of
footwear and related apparel. experiences over 5,500,000 visitors a
month and is one of the 10 most visited apparel shopping sites in the country as
rated by Hitwise. has partnerships with more than 850 manufacturers
and represents more than 750,000 products from top brands including adidas,
Aerosoles, Allen-Edmonds, Bass, Born, Bostonian, Brooks, Charles by Charles
David, Clarks, Crocs, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, ECCO,
Fila, Florsheim, Franco Sarto, Hush Puppies, Jessica Simpson, Johnston & Murphy,
K-Swiss, Keds, Mephisto, Merrell, Mezlan, Naturalizer, New Balance, PUMA,
Reebok, Rockport, Sebago, Skechers, Softspots, Sperry Top-Sider, Stride Rite,
Timberland, Tommy Hilfiger, and many more. also operates,
which represents all categories of bags including handbags, backpacks, luggage,
baby gear, briefcases and laptop bags, Product Express which makes available
over 10,000 products with free overnight shipping for the customer who needs the
product now, and which offers a specialized shopping
experience and design-focused product from over 200 top designer brands. is an operating business of IAC.