Society of American Florists Upgrades Website

The Society of American Florists has upgraded to provide members with an enhanced online experience — and now it’s important for members to reset their passwords and update their SAF Profile so that they can make the most effective use of the site’s many tools and resources.

“We value the busy schedules of our SAF members,” said Kate Penn, SAF’s CEO. “With the new ‘My SAF Profile’ portal at, we’ve streamlined everything members need to stay connected — no matter if you’re accessing content at noon or midnight.”

The improvements include:

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