Seed Your Future and the Society of American Florists Form New Partnership to Promote Careers in Horticulture and Floriculture

February 22, 2021 Society of American Florists

Seed Your Future and the Society of American Florists announced their plan to join forces to promote increased awareness of horticulture and floriculture and inspire more people to pursue careers working with flowers and plants.

SAF Unveils Issues Members Will Bring to Capitol Hill

February 18, 2021 Society of American Florists

On April 13-14, floral industry members will gather virtually with the key decision makers on Capitol Hill. Over a dozen meetings will take place as part of SAF’s annual Congressional Action Days (CAD) making sure floral industry needs are heard.

Society of American Florists to Launch Plant-Focused Virtual Event in March; Discusses 2021 Event Planning

February 11, 2021 Society of American Florists

This March, the Society of American Florists will launch its first ever Great Big Plant Event – a library of tools and resources designed to help florists improve their plant business, feel inspired and connect with industry partners.

Strong Thanksgiving Floral Sales Predict a Booming Valentine’s Day

January 7, 2021 Rio Roses / Equiflor

With so many people unable to visit others on Thanksgiving, many chose to share their love by sending flowers. At least, that’s how it seems based on a just-released report by the Society of American Florists.

SAF: Dispel the Poinsettia Toxicity Myth

December 4, 2020 Society of American Florists

The poinsettia is the quintessential Christmas plant. However, many consumers (namely, pet owners and parents of young children) shy away from it because of the belief that it can endanger a loved one.