SAF Surveys Show Strong Mother’s Day Results

Floral industry and consumer studies conducted by the Society of American Florists show overwhelmingly positive Mother’s Day sales results despite a global pandemic.

SAF Touts Importance of Flowers and Tackles Negative Publicity in Run-Up to Mother’s Day

Flowers make us happier, according to behavioral research conducted at Rutgers, The State University of New Jersey. Never has that been more important than right now with the evolving situation of COVID-19, and SAF spread that message in the media leading up to Mother’s Day.

SAF Releases Survey from Administrative Professionals Week

About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said sales were down this year. In write-in responses, however, some respondents also noted that, given current events, holiday sales were better than expected.

Society of American Florists Issues Letter to Governors

In a letter to the nation’s governors, the Society of American Florists urged state governments to keep floral and related businesses open during the ongoing COVD-19 crisis, citing the importance of flowers to the public’s health and mental well being during stressful times.

SAF Members Prep to Take Industry Messages to Washington

January 16, 2020 Society of American Florists

“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional Action Days (CAD), March 9-10, in Washington, D.C.