Dispel the Poinsettia Toxicity Myth

November 23, 2021 Society of American Florists

The poinsettia is the quintessential Christmas plant. However, many consumers (namely, pet owners and parents of young children) shy away from it because of the belief that it can endanger a loved one.

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SAF Receives $250,000 Donation for Marketing, Education

November 5, 2021 Society of American Florists

Herman Meinders, AAF, founder of American Floral Services, one of the largest international wire services, has donted $250,000 to The Society of American Florists. At Meinders’ request the funds will be used to encourage careers in the floral and horticultural industries, educate florists and help the industry promote the awareness and sale of cut flowers, plants and floral-related products. 

Over 475 Floral Businesses from 45 States and Three Countries Participated in Petal It Forward 2021

October 22, 2021 Society of American Florists

For hundreds of floral industry members across the country — and consumers who happen to come into contact with them — October 20th was a day to experience the power of flowers and how good it feels to give and receive floral gifts.

Rio Roses Wins 13 Ribbons at SAF Outstanding Varieties Competition

October 21, 2021 Rio Roses / Equiflor

SAF awarded a total of nine Best in Class ribbons at their 2021 Annual Convention. And Rio Roses was proud to win TWO of those ribbons — one of only two companies to achieve this.

Baltimore 1-Day Profit Blast to Highlight Sustainable Holiday Designs, Incentive Plans and Marketing Automation

October 18, 2021 Society of American Florists

The Society of American Florists’ 1-Day Profit Blast is back for the first time in over a year. The event will take place at the BWI Marriott in Baltimore, Maryland on Tuesday, November 9.