Major Media Coverage Touts Flowers’ Stress-Busting Powers

In early April, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van — “The Flower Power Mobile” — offering unsuspecting people free flowers and tips to alleviate stress. Their journey from San Francisco to Portland, Oregon to Seattle spurred a flurry of news stories in the region’s biggest media markets, as journalists clamored to cover not only the visually compelling vehicle and bouquet giveaways, but also the scientific research supporting flowers’ stress-reducing powers.

SAF Kicks Off Stress Awareness Month with ‘Flower Power Mobile’

According to recent studies, eight out of 10 Americans feel stressed out — many of them chronically (68 percent experience stress weekly and 32 percent endure it daily). To call attention to the widespread problem with serious repercussions, health professionals have designated April “Stress Awareness Month.”

Dozens Gather in Washington to Lobby for Key Industry Issues

When Karen Fountain, AAF, of Flowers ‘n’ Ferns stepped into the office of Sen. Tim Kaine (D-Virginia) on the morning of Tuesday, March 12, she was ready for a challenge. Earlier this year, Kaine joined with 30 senators to introduce a bill that would raise the minimum wage to $15 by 2024 —an increase that Fountain said will devastate her small retail flower shop in Burke, Virginia.

SAF Awards Deadline Extended for 2019

While the 91st Academy Awards ceremony celebrated the latest and greatest talents in film on Feb. 24, the floral industry honors outstanding achievement among its professionals in September — and the application deadline for many of those accolades has been extended to March 18.

Consumer Survey Reveals Consistent V-Day Buying Habits, Preferences

March 4, 2019 Katie Hendrick Vincent

For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research firm Ipsos immediately after Valentine’s Day. Compared to previous years, the survey found a consistent number of consumers buying Valentine’s Day flowers in 2019 — and similar preferences in flower and venue selection, along with demographics of holiday flower buyers.