State of the Floral Industry Explained

A major factor in the way the floral industry has evolved has to do with, like other industries, what is true today that was not true 10 years ago, he said. Ten years ago, Instagram was not around. Amazon was, but its influences changed from a novel idea to normalcy, and Uber and Lyft had not been established.

Rio Roses Wins 9 Ribbons at SAF

October 14, 2019 Rio Roses

The 135th Annual SAF Convention was held this year on Amelia Island in Florida. Once again, it proved to be a highly valuable and educational opportunity for hundreds of attendees.

Ocean View Flowers Joins Nationwide Effort to ‘Petal It Forward’

October 10, 2019 Ocean View Flowers

On Wednesday, October 23rd, Ocean View Flowers is joining dozens of floral industry businesses nationwide to surprise unsuspecting passersby in Lompoc with two free flower bouquets each — one to keep and one to give to a friend, family member, colleague, or even a stranger.

Sun Valley Wins Big at SAF Outstanding Variety Competition

September 27, 2019 Sun Valley Group's Flower Talk

Sun Valley won big at this year’s SAF Outstanding Varieties Competition, bringing home Best In Show for Cotinus, along with 5 Blue Ribbons, 3 Red and The People’s Choice for the Anouska Roselily.

Teleflora Recognizes Michael Kraft of Nanz & Kraft Florists as the 2019 Tom Butler “Floral Retailer of The Year”

September 23, 2019 Teleflora

Established in 2015, the “Floral Retailer of the Year” Award was created to honor former Chairman Tom Butler, who was devoted to serving as a trusted business partner, friend and innovator to independent retail florists across the U.S. and Canada.