SAF’s Advocacy Prompts Change in Negative Floral References

 The Society of American Florists and its members were instrumental in promoting favorable media messaging and discouraging negative floral advertising this Mother’s Day. 

Registration is open for SAF’s Next Gen LIVE! and SAF Orlando 2022

Retailers, wholesalers and suppliers looking for a place to connect under one roof have a new option this year. In addition to the Society of American Florists popular annual convention, Next Gen LIVE! will cultivate the next generation of talent, designed specifically for young floral professionals. 

SAF Launches Mother’s Day Survival Guide for Florists

The countdown to Mother’s Day is on, and the Society of American Florists has compiled a step-by-step Survival Guide filled with resources to to help the floral industry prepare for a profitable and low-stress holiday.

SAF Congressional Action Day Blog by Sahid Nahim of New Bloom Solutions and Above All Flowers

“This was my first experience with SAF CAD. I was not sure what I was in store for. What was awaiting me was an experience I will remember for a long time. SAF (Society of American Florists) is a national US trade association that represents the floral industry in the US. All are members, from retailers, wholesalers, and manufacturers to growers, educators, and students. SAF CAD aims to provide marketing, government advocacy, industry information, and best practices for members of the US floral industry.”

Floral Pros Gather in D.C. for SAF’s 42nd Annual Congressional Action Days

Nearly 70 members of Congress and their staffs heard from floral professionals in Washington D.C. on March 29 about the industry’s need for agricultural labor reform, access to duty-free product, and more funds for cutting-edge floriculture research.