SAF Awards Deadline Extended for 2019

While the 91st Academy Awards ceremony celebrated the latest and greatest talents in film on Feb. 24, the floral industry honors outstanding achievement among its professionals in September — and the application deadline for many of those accolades has been extended to March 18.

Consumer Survey Reveals Consistent V-Day Buying Habits, Preferences

March 4, 2019 Katie Hendrick Vincent

For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research firm Ipsos immediately after Valentine’s Day. Compared to previous years, the survey found a consistent number of consumers buying Valentine’s Day flowers in 2019 — and similar preferences in flower and venue selection, along with demographics of holiday flower buyers.

Society of American Florists Upgrades Website

February 28, 2019 Society of American Florists

The Society of American Florists has upgraded to provide members with an enhanced online experience — and now it’s important for members to reset their passwords and update their SAF Profile so that they can make the most effective use of the site’s many tools and resources.

Florists Convince Companies to Rethink Negative Flower Ads

When Robert Bryant, AAF, AIFD, of Flowers By Robert Taylor West Covina, California saw a Facebook post that read, “Get Tickets instead of Last Minute Flowers for Valentine’s Day,” he acted fast. He reached out to the owner of the independent ticket broker — who happens to be a customer — and brought the negative floral remark to his attention. “’I know you didn’t create the ad’,” Bryant said to the ticket broker, “I’m just asking that you promote your services on their own merits.”

Political Journalist A.B. Stoddard to Speak at SAFPAC Dinner

Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top political news of the day.