SAF Will Host Two In-Person Learning Events For Retailers This Fall

September 27, 2022 Society of American Florists

The Society of American Florists’ 1-Day Profit Blast will be coming to Denver, CO on Oct. 11 and San Marcos, TX on Nov. 9. Retail florists across the country are invited to join peers for a day of networking and education, which will provide ready-to-implement strategies to cut costs and maximize profitability before the busy holiday season. 

Alexandra Farms’ Garden Rose Wins ‘Best in Class’ at SAF’s Outstanding Varieties Competition

September 22, 2022 Alexandra Farms

Alexandra Farms is thrilled to announce that it received several awards – including the coveted ‘Best in Class’ – for three of our garden roses in the 2022 Outstanding Varieties Competition. The contest was part of the 137th annual Society of American Florists’ Convention in Orlando.

Stars of the Industry Honored at SAF Orlando 2022

September 20, 2022 Society of American Florists

SAF Orlando 2022, The Society of American Florists 137th Annual Convention, brought together over 400 floral professionals from 41 states and six countries from Sept. 6 to 8, 2022. On Sept. 8 the annual Stars of the Industry Awards dinner honored those who have made an indelible mark on the industry as well as the winners of the Outstanding Varieties and Sylvia Cup Competitions. 

AFE Announces New Chairman and Trustee Appointments

September 15, 2022 American Floral Endowment

The American Floral Endowment (AFE) announces the appointment of its new Chairman of the Board and incoming Trustees. The announcement was made during AFE’s annual event, Funding the Future of Floriculture, held on Tuesday, September 6, 2022, in Orlando, Florida, at the SAF Convention.

‘Zelmira’ Wins Best in Show in SAF’s Outstanding Varieties Competition

September 8, 2022 Society of American Florists

‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and consistent blooms to win the Society of American Florists’ Outstanding Varieties Competition, held in conjunction with the organization’s 137th annual convention in Orlando.