Society of American Florists’ Marketer of the Year Contest is Accepting Submissions Until May 31

The Society of American Florists 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The deadline to apply is May 31. 

Maura Kenny Named Director of Development for SAF

The Society of American Florists (SAF) is pleased to announce Maura Kenny as Director of Development. In her new role, Kenny will lead the organization’s efforts to connect industry suppliers with the SAF audience through membership, sponsorships, exhibits, virtual and print ad spaces, sponsored content, and more.

SAF Members Ask Lawmakers for Increased Floriculture Research Funding

Members of the Society of American Florists (SAF) will convene on Capitol Hill on March 19, 2024, to advocate for increased funding for floriculture research. The March 19 fly-in is a vital part of SAF’s new, elevated advocacy strategy, CAD 365, which facilitates targeted meetings between floral industry members and congressional offices multiple times a year to address key issues.

Society of American Florists Responds to Negative Floral References in Valentine’s Day Promotions

February 28, 2024 Society of American Florists

As the voice of the floral industry the Society of American Florists (SAF) takes a stand against businesses that disparage flowers to promote Valentine’s Day gifts. 

Society of American Florists Responds to Sustainability Misinformation in the Media

February 27, 2024 Society of American Florists

The Society of American Florists (SAF) swiftly responded to two major media outlets that published misleading opinion pieces about the floral industry’s environmental impact in the lead-up to Valentine’s Day.