The English GROW is for our international members and buyers. The central theme of this edition of the Royal FloraHolland magazine GROW is sustainability.
This theme is in vogue, in horticulture as well as society in general. It's something of growing interest of consumers. They want to know where products come from, and whether they have been produced sustainably. And retailers want growers to switch to sustainable production as well.
Making the world better
Royal FloraHolland, as market leader in floriculture, wants to do its part. "Consumers should perceive our floricultural products and the way they are produced in a positive way", as CEO Lucas Vos states in the article 'What's driving'. For this is what we want in the end: making this world just a little bit better, nicer and healthier.
To read the rest of the story, please go to: Royal FloraHolland