Christmas-like business volume comes more than six weeks later for some retailers, but the mid-February rush comes and goes very quickly.
The occasion, of course, is Valentine’s Day.
“Valentine’s Day is the busiest single day in the industry,” said Angela Carter, of Mary Tuttle’s Floral and Gifts in Chesterfield.
Lou Knockel, flower manager-buyer for Dierbergs Florist & Gifts, agreed, noting that Valentine’s Day is his department’s busiest one-day event.
Glenn Sprich, a sales associate at Baisch & Skinner, a long-time St. Louis area wholesale flower distributor on the city’s “floral row,” recently told a tour group, “We’ll receive and then move out 500,000 roses in the 10 days before Valentine’s Day.”
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