The 2011 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales.
•Lawn Care
•Ornamentals
•Flower Gardening
•Fruits/Berries
•Houseplants
•Container Gardening
•Vegetable Gardening
•Raising Transplants
•Landscaping
•Herb Gardening
•Insect Control
•Tree/Shrub Care
•Water Gardening
All major lawn and garden companies in America use the National Gardening Survey to increase revenues, reduce costs and improve effectiveness. The systematic analysis and market intelligence contained in the report are keys to better planning, budgeting and goal setting. Ready access to the primary research found only in the Survey will help you analyze the market, project market potential and sales performance, improve advertising, select your media, find new market niches, anticipate market changes and make profitable investments.
The report anticipates your questions and provides answers not available from any other source. A representative sample of more than 2,000 U.S. households is surveyed by Harris Interactive to obtain the data included in this unique report. All the facts and figures have been compiled, cross-tabulated, analyzed and presented in this 249-page report. Here are just some of the issues addressed in this timely report:
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