The Rose Lily: An Easter Tradition Gets A Blush Of Color

For flower lovers who thought the traditional white Easter lily had become as ubiquitous as the poinsettia at Christmastime and run its course as a holiday hostess gift, the lily world is introducing a hot new hybrid this year: the Rose lily.

"Instead of six petals like you'd typically see, this one has 20 petals or more," said Lane DeVries, chief executive of the Sun Valley Group, which is based in Arcata, Calif., and grows lilies by the hundreds of thousands on its farm in Oxnard. "It looks as full as a peony or rose."

Bristol Farms stores in the Los Angeles area has bunches of the bodacious flower this week, he said.

You no doubt also will see the traditional Easter lily plant (Lilium longiflorum), which produces up to six fragrant, trumpet-shaped, creamy white blooms arranged around a tall leafy stem.

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