You likely know that teenagers influence Valentine’s Day floral purchasing . . .
but that’s not even half of it! . . . This P&P report clearly shows you the six
key holidays, occasions and events where teenagers significantly increase
household floral purchasing . . . and the three cut-flower categories garnering
the biggest teen interest!
Here’s a small excerpt from the P&P Teenager Market Report . . . “From the P&P
consumer data, the total US floral spending attributed to teenagers is estimated
at about $300 million dollars (USD). This value is the additional household
floral spending attributed specifically to teenagers within the household.
Although this level of teenager floral purchasing may be considered “small”,
given the overall size of the US floral market, teenager purchasing is a growing
factor contributing to overall US floral demand. In 2007, over one-fifth (22%)
of US floral-buying households had at least one teenager present within the
household. And while the overall 2007 US floral spending per household has
declined slightly since 2000 (although the total number of US households has
increased since 2000), the level of cut-flower spending by teenagers has
increased dramatically since 2000 (up 38%). Thus, it is imperative for the
floral industry to have more specific knowledge of this relatively small, yet
growing young floral segment, a segment that will undoubtedly influence and
shape the future floral-buying marketplace in the US.”
This P&P Teenager Market Report provides you that specific knowledge of the US
teenager floral market. Following are the key report topics:
Introduction
- Teenager Market Size
- Scope of Teenager Floral Purchasing
- Key Floral Categories Purchased
- Teenager Usage of Floral Products
- Teenager Motivations Driving Purchasing
- Summary
This exclusive P&P Market Report also provides you important content for your
customer newsletters & fliers. For floral wholesalers & suppliers, P&P
authorizes re-distribution of portions of this P&P information to your
customers, as long as P&P is referenced as the source.
In this challenging economic environment, members of the floral industry, and
especially floral retailers, are looking for market opportunities that likely
have a good “Pay-Off!”. And P&P believes the information provided in this report
clearly shows that “Teenager” opportunity, and provides guidance for the floral
industry to operationalize and garner that market opportunity. And while the
current economy has “dampened” some of the teenager-floral growth trends (some
dampening detailed in the report), the overall long-term floral trends remain
intact.
Ordering the P&P Teenager Market Report
This exclusive 20-page written report is priced at only $40. For members of the
floral industry, if you wish to purchase the complete P&P Teenager Market
Report, just e-mail or call P&P with your name, company name, and complete
billing address, and indicate that you wish to order the P&P Teenager Market
Report. The report is provided as a password-protected pdf file that will be
e-mailed to you within two business days of order receipt (usually the next
day). P&P will invoice for payment.
The information in this report has been compiled from P&P’s US Consumer Floral
Tracking Survey conducted in 1996, 2000, and the Fall of 2007. The complete P&P
Tracking Survey is now available on CD . . . http://www.floralmarketresearch.com/ConsumerResearch.htm
Smithers-Oasis North America was the 2007 sponsor for the P&P consumer research
update.
If you have any questions about the P&P Teenager Market Report, please do not
hesitate to contact P&P by e-mail or by telephone.
Call or e-mail Prince & Prince to order report: 614-299-4050;
FloralMktResearch@att.net
Source: Prince &
Prince Market Report