Every year, top marketing organizations report the trends they see, and while many of those are proved wrong, many also are proved right.
I regularly track general marketing trends for our industry, and can say that it’s surprising how many of these forecasts really do pinpoint changes in the way our industry operates and how consumers view our products. Anyone who sells in this industry needs to understand what trends the experts see ahead, and how they will affect the industry.
2009 Trends Revisited
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