Union Fleurs Appoints Outgoing President Lennart Lovén As Honorary President During 2014 General Assembly

On Saturday 5 April 2014, Union Fleurs, the International Flower Trade Association, closed its 2014 General Assembly with a celebratory evening dedicated to its outgoing President, Mr Lennart Lovén.

A prestigious assembly of high-level guests and Union Fleurs members attended the Gala Dinner in the Hotel Lopesan Costa Meloneras in Gran Canaria to pay tribute to Lennart Lovén for his outstanding work during his terms as Union Fleurs President (2011-2014) and member of the Board of Directors (2008-2014).

To mark the occasion, a vote of thanks was given by Union Fleurs new President Herman de Boon who announced the unanimous decision of the Union Fleurs members to confer Mr Lovén the title of Union Fleurs Honorary President in recognition of his remarkable service and contribution to the association. To symbolize his honorific nomination, Mr Lovén was handed a personalized Union Fleurs award by Mr de Boon.

Union Fleurs Secretary General Sylvie Mamias who worked closely with Lennart Lovén throughout his mandates, delivered an emotional speech testifying his exceptional personality, professionalism and invaluable experience of the international floriculture trade: “It's been a great pleasure and a great honour to work alongside with Lennart in the last 5 years. His support and guidance with his vast experience and knowledge of the floriculture business has been precious to Union Fleurs and its members. He leaves behind an international organisation that is in a great shape and we will honour his work by doing our best to keep strengthening Union Fleurs in the future.”

Augusto Solano, president of Asocolflores, the Association of Colombian Flower Exporters, also took the opportunity to express his gratitude towards Mr Lovén’s long-lasting commitment and achievements as President of Union Fleurs, awarding him with a distinctive sterling silver plate from the Colombian Association.

Over 60 representatives from a wide range of organisations and countries were present at the Gala Dinner to celebrate this special moment with Mr Lovén and his family. Besides the participants to the Union Fleurs General Assembly 2014, distinguished guests such as the Swedish Consul in the Canary Islands Ms Ann-Christin Ekstrand, the president of ASAGA (the Canary Islands Association of Growers and Farmers) Mr Henri Sicilia as well as Mr Juan Daniel Marichal, president of ASOCAN (the Canary Islands Association of growers and exporters of flowers and plants) also honoured the ceremony with their presence.

For further information, please contact:
Sylvie Mamias
Union Fleurs Secretary General
Tel.: +32 2 736 79 97
Email: secgen@unionfleurs.org

Union Fleurs – International Flower Trade Association is the international umbrella organisation for national associations and companies active in the floricultural trade. The general mission of Union Fleurs is to represent, promote and defend the worldwide interests of the traders and wholesalers in cut flowers, cut foliage and pot plants.
Union Fleurs was founded in 1959 in Brussels and has nowadays members in 20 countries worldwide (in Europe, Africa, Middle-East, South and North America, and Asia). Within its membership, Union Fleurs gathers over 3.000 companies worldwide, of which more than 1,500 floricultural traders and wholesalers in the EU. Members account for more than 80% of the total value of the worldwide trade of cut flowers and pot plants.

More information on Union Fleurs is available at: www.unionfleurs.org

Source: Union Fleurs – International Flower Trade Associatio