Check out what members reported in WF&FSA’s 2012 Valentine’s Day Survey. Some highlights:
• 81.9% of participants reported that overall cut flower sales dollars were up over 2011.
• 50% of respondents cited rose pre-book quantities as better than 2011.
• 9.1% of participants reported that inventory levels at the end of the holiday compared with 2011 were sold out with 68.2% reporting that inventory levels were nearly sold out.
To read the rest of the story, please go to: Wholesale Florist & Florist Supplier Association