WF&FSA Flower Gallery with over 2,500 flower varieties has recently been
upgraded. This fully developed database allows wholesalers to save both time and
money; two essential components to any successful business. With the recent
upgrade, The Flower Gallery gives WF&FSA members a leg-up over competitors by
providing an already built database of most commercially available cut flowers.
With WF&FSA’s Flower Gallery upgrade, the database now contains varieties from
over 40 of the world’s leading breeders. Along with a photo of the individual
flower there is now more data. The data may include: breeder, variety, color,
number of petals, vase life, fragrance, flower size, etc. WF&FSA’s Flower
Gallery is a very effective educational and sales tool.
View Gallery
The Flower Gallery includes all the common and well known varieties of roses,
carnations, pompons, lilies and other major species. Flowers can be searched by
flower type, color, or variety name. Making the Flower Gallery part of your
website is practically effortless. The Gallery is automatically updated.
The link can be placed on any member’s website. When a customer clicks on the
link, they will go directly to the Flower Gallery. Visitors can bookmark it for
future reference. The Flower Gallery can be personalized with your company’s
name.
“The logic behind the Flower Gallery is straight forward,” said WF&FSA Executive
Vice President Jim Wanko. “It is expensive and time consuming for individual
companies to create and update their own electronic flower gallery. The
redundancy of everyone having their own flower gallery adds cost at a time when
the industry is trying to remove cost. This is clearly something that WF&FSA can
do better and cheaper than their members can do individually.”
In addition to saving money, WF&FSA members will no longer have to send their
customers to a competitor’s website or to multiple supplier websites to see
photos of cut flower varieties. WF&FSA members can now directly supply their
customers with the information they need.
There is a nominal annual fee of $300 to subscribe to the Flower Gallery. Those
members who would like to personalize the Flower Gallery with their company name
and logo can do so for a one-time $100 flat fee.
To subscribe to the Flower Gallery, contact Ken Hess at khess@wffsa.org or call
888-289-3372.
WF&FSA is a dynamic business organization dedicated to providing members with
the information, services and support they need to remain competitive in today’s
constantly changing market. The Association offers a wide variety of programs
and activities to support its mission of enhancing networking and business
opportunities for all floral wholesale distributors and suppliers.