SEAFORD — Allen Harim Foods LLC, a leading poultry company in Seaford with facilities across the state as well as in Maryland and North Carolina, announced the launch of a rebranding initiative that includes a new logo.
Purchased out of bankruptcy by the Harim Group of South Korea in 2011, Allen Harim has spent the last two years rebuilding, the company said in a statement. Its focus has been on growing its customer base, expanding its product line, and more recently hiring a new CEO, Steve Evans.
The new logo marries the traditional scripted “Allen’s” and its iconic rooster with Harim’s clean, crisp typography. A flowing ribbon that encircles the company name represents its focus on service, integrity, quality and safety. The rebranding also included the development of a new mission statement – “Improve the Quality of Life and Share Happiness.”
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