American Supermarket Spending Growing Fastest In Perishable Department

A 2009 Nielsen survey finds that 46 percent of American households are eating
out less and spending more at the grocery store, with the perishable department
growing at the fastest rate.

One key factor fueling supermarket meat and seafood sales was promotions, with
51 percent of meat and seafood being purchased on sale. Another key factor was
prominent circular placement, noted by 41 percent of shoppers.

According to Nielsen, reported household deli spending for the year ending in
September 2009 was $200 a five percent increase from last year. Fresh meat and
seafood recorded sales of $437 per year for a four percent gain.

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American Meat