Phoenix, AZ — Bar-S Foods, makers of quality meat products including hot dogs,
lunch meat, corn dogs, sausages and bacon has kicked off a social media campaign
for 2010 centered around the utilization of social media sites such as Twitter,
Facebook, Digg, Flickr and YouTube. An essential feature of the company’s social
media marketing campaign includes visits on Super Bowl Sunday to selected
military bases to show support and rally Americans behind our troops. To thank
the men and women in service in California, Colorado, Florida, and North
Carolina, Bar-S will be sponsoring their Super Bowl events, while capturing
footage and photos for consumers to view online with social media sites. For
Super Bowl party goers, Bar-S will also be providing printable coupons during
the week prior to the game on both social networking sites Twitter and Facebook
— where fans can print a coupon worth $1 off two packages of Bar-S products.
The military bases participating:
- Marine Corps Recruit Depot – San Diego, California
- Buckley Air Force Base – Aurora, Colorado.
- Naval Air Station – Pensacola, Florida.
- Fort Bragg US Army Base – Fayetteville, North Carolina.
A major push of the Bar-S launch is an online community website,
www.TheMeatLife.com. This website is a destination for everyone from head of
households looking for grilling tips and recipes to football tail-gaters looking
for party tips, as well as funny, meaty videos. This is our first large-scale
social media campaign and we have received great responses from fans so far,-
Leslie Pellillo, Division Vice President, Marketing, Bar-S Foods.
Further integration of the social media campaign includes tapping into bloggers
composed of heads of households, mommy bloggers, foodies, and recipe lovers.
Throughout the year, the social media campaign will promote events, contests,
coupons, giveaways and viral-videos that will encourage consumer interaction
with Bar-S products. The goal of this social media launch is to promote brand
awareness and consumer engagement, as well as to integrate traditional marketing
mechanisms with cutting-edge, interactive social media networks, – Leslie
Pellillo, Division Vice President, Marketing, Bar-S Foods.
Bar-S Foods began operations in 1981, and is recognized as one of the ten
largest privately held companies in Arizona, ranking among the top 40 largest
meat-processing companies in the United States. They received the Rachel Ray
Best Overall Frank Award for their beef franks, as well as the 2009 and 2010
Chef’s Best Award for Best Bologna. The company is headquartered in Phoenix,
Arizona, and has annual sales of approximately $500 million.
For more information, you can visit:
http://www.facebook.com/BarSFoods
http://www.flickr.com/photos/bar-s/
http://www.youtube.com/user/BarSFoods
Source:
Bar-S Foods