Colorado native Jen Johnson loved raising cattle and eating steak, a lifestyle some of her friends at Princeton University found a bit hard to swallow.
Ms. Johnson tried winning them over with sheer enthusiasm. But she soon realized she needed help persuading her salad-nibbling sorority sisters to order steaks. So she went back to school to get her MBA—Masters of Beef Advocacy.
The National Cattlemen's Beef Association, which represents beef producers, launched the MBA two years ago. The course trains ranchers, feedlot operators, butchers, chefs—anyone, really, who loves a good, thick rib-eye—in the fine art of promoting and defending red meat.
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