Fiscal year 2011 was excellent for Certified Hereford Beef LLC, posting the second highest year in volume at 40.5 million pounds sold. Foodservice was the big winner with 47 percent growth and a total of 11 million pounds sold.
"2011 proved to be a very successful year in both growth and exposure for the brand," says Craig Huffhines, American Hereford Association executive vice president. CHB LLC is a subsidiary of the AHA with its fiscal year ending Aug. 31.
This year also proved to be a success in both growth and exposure for the brand. Volume increased this past fiscal year by 6.4 percent. Total tonnage reached 40.5 million pounds.
According to the Food Marketing Institute, 50 cents of the U.S. consumer dollar spent on food is spent at restaurant establishments. Even though the foodservice industry has seen a dip in consumer spending during the recession, CHB has witnessed tremendous growth across the U.S. in this category.
To read the rest of the story, please go to: High Plains Journal