Consumers Aren’t Trading Down When It Comes To Beef

The current recession has created a virtual perfect storm for retailers beef

Consumers predilection for eating at home has obviously been beneficial for
retailers as they are spending more money on proteins such as beef. Add to that,
as the food industry has suffered, the beef supply available to retailers is up,
resulting in lower costs.

So this is what we have, says Al Kober, director of retail for Wooster,
Ohio-based Certified Angus Beef. Costs are lower, feature prices are the same
and retailers are selling more now than last year.

With greater opportunity for retailers, many in the industry have made the
increased push towards middle meats, and it seems to be paying off.

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