The Power of Meat explores shopper perceptions, attitudes and behaviors regarding meat and poultry. A quality meat department can be a great differentiator to stand out among the ever-growing competition. This study takes an in-depth look at meat consumption and purchasing patterns including channel, nutrition, consumption, marketing and sales techniques, stand-alone butcher shops, organic meats and the meat case versus the full-service counter. Continuing in 2010, the report addresses changes in buying behavior relative to the economy as well as the health and wellness movement.
Pricing:
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr. – $125.00
Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership – $200.00
Guest, NonMember – $250.00
Source: Food Marketing Institute