Getting Shelf Space: How The BBQ’n Fools Did It

Moms have one. Dads have one. Every Texan has one. But talkin’ up your own special recipe for homemade ‘cue and trying to get your sauce onto supermarket shelves are two vastly different things.

BBQ’n Fools have done both.

The “Fools” — in a Seussian naming frenzy they became Fool 1, Fool 2, Fool 3 — are Tom Brohamer, Grant Ford and Kurt Weidmann. They sell competition-level BBQ sauce that gives the big brands a serious case of nerves.

It Takes a Winning Recipe

“We’re a traditional barbecue sauce,” Ford says, “But at a competition level of quality. We use real bourbon whiskey in our sauce, and didn’t change the recipe to make more money selling it in stores. We use the product right out of the bottle when we’re at a competition.”

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