GNP Company™, the Midwest’s largest chicken producer, announced the launch of a new frozen chicken product line. With the flavor of fresh chicken and the versatility of frozen, Gold'n Plump® new premium frozen chicken is packaged in a box, giving retail customers an attractive freezer display and added convenience for consumers.
Suggested retail prices (SRP's) for the new line range from $4.99 to $14.99, which offers these frozen chicken SKU’s:
- All Natural™, hand-trimmed Boneless Skinless Chicken Thighs (4-pack)
- All Natural™ Chicken Breast Fillets (4- and 8-packs)
- Premium 90/10 Ground Chicken chubs (2-pack)
"We see this as a ‘win/win’ for both our customers and consumers," said Tracy Miller, director of new product development for GNP Company. According to Miller, the offerings simplify merchandising and inventory management for customers, because all packages are fixed-weight, scannable, and have use-by dates. "All carton products also use the same shipper, which should streamline stocking and storage for our customers," she added.
Along with the company's own insights, Miller stated that, "industry research has shown that over half of consumers say they purchase meat in bulk and freeze for future use, and that meal-sized portion packaging was a purchase driver for 30% of shoppers(1). That research was important in driving packaging design for this line," she added. Accordingly, cartons contain individually, vacuum-packed servings, so consumers can use just what they need as well as minimize freezer burn. The pouch packaging reduces the need to touch chicken while opening, and gets rid of soaker pads, foam trays and sticky overwrap.
"In addition to the convenience and 'no touch' features, consumers also will like the fact that the carton is easily recycled," said Miller. Also according to the director, each package features four-color photography, providing serving suggestions and contains a recipe, which is "not always possible on fresh tray packs, due to limited space," she added.
Like for Gold'n Plump's fresh program, the company plans on providing continued marketing support to add consumer awareness and encourage trial. All SKU's are currently available for distribution, nationwide.
(1) American Meat Institute, Food Marketing Institute. 2011 The Power of Meat Report.
About the Gold'n Plump® Brand and GNP Company™
The Gold'n Plump brand is distributed by GNP Company (formerly known as Gold’n Plump Poultry), based in St. Cloud, Minn. since 1926. GNP Company is a family-owned provider of premium chicken products to retail, deli and foodservice customers throughout the Midwest and in other parts of the country under both the Gold'n Plump® and Just BARE® brands. The company employs about 1,600 people and partners with nearly 350 family farmers in Minnesota and Wisconsin to produce wholesome, high-quality chicken. For more information on its full line of poultry products, as well as innovative recipes, general cooking and safe handling tips and nutrition information, visit http://www.goldnplump.com and http://www.justbarechicken.com.
Soruce: GNP Company