Hillshire Farm Launches Lower Fat Version Of Everyone’s Favorite Cocktail Link

DOWNERS GROVE, Ill. Hillshire Farm has announced their latest product to
hit supermarket shelves, Hillshire Farm Turkey Lit’l Smokies. This spin on the
classic cocktail link is perfect for holiday entertaining, and with two-thirds
less fat than regular Litl Smokies, Turkey Lit’l Smokies cocktail links will
delight your guests without adding too many calories to the festivities.

Hillshire Farm Lit’l Smokies cocktail links have always been a holiday party
pleaser, with over 18 million pounds being sold in the months of November and
December alone thats equivalent to the amount of steel that supports the
Hoover Dam1! With consumers watching their waistlines around the holidays,
Hillshire Farm Turkey Lit’l Smokies are a timely and ideal alternative to the
traditionally calorie-rich holiday hors d oeuvres. According to a national
survey recently conducted by Greenfield Online, 62% of adults are becoming more
health-conscious in their food purchases, and the NPD reports that lite and
diet food options will continue to gain popularity in the upcoming years.

Now more than ever, consumers are looking for simple ways to make small changes
in their diets without making big sacrifices on taste, said Tim Roush, vice
president, lunch and dinner brands for Hillshire Farm. Our goal was to take one
of Americas favorite bit sized appetizers and offer it in a leaner, white meat
with all of the quality and flavor Hillshire Farm is known for and we couldnt
be more pleased with the result.

In supermarkets nationwide this holiday season, Hillshire Farm Turkey Lit’l
Smokies cocktail links are available in 14 ounce packs for a suggested retail
price of $3.99. Visit www.GoMeat.com for more information on Hillshire Farm and
Turkey Lit’l Smokies, including recipes and product details.

About Hillshire Farm

Hillshire Farm has been providing quality meat products since 1934. Our products
are versatile, easy to use and are available in convenient stay-fresh packaging
in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality
meats include Hillshire Farm sausage products, such as Hillshire Farm Smoked
Sausage, Hillshire Farm Link Sausage and Hillshire Farm Lit’l Smokies cocktail
links. Visit www.gomeat.com for additional information.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and
customers around the world. The company has one of the worlds best-loved and
leading portfolios with its innovative and trusted food, beverage, household and
body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm,
Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands
generate approximately $13 billion in annual net sales covering nearly 200
countries. The Sara Lee community consists of 41,000 employees worldwide. Please
visit www.saralee.com for the latest news and in-depth information about Sara
Lee and its brands.

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