Impossible Burger Needs FDA Nod to Sell Uncooked in Stores

If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient, soy leghemoglobin, as a color additive, the U.S. Food and Drug Administration said in a statement to Bloomberg News on Monday.

  • “If it is in food sold to consumers in its uncooked form, the soy leghemoglobin imparts a red color that is important to the appearance of the food,” the FDA said
  • “Therefore, if the firm wishes to sell the uncooked, red-colored ground beef analogue to consumers, pre-market approval of the soy leghemoglobin as a color additive is required,” the FDA said

To read the rest of the story, please go to: Bloomberg

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