Impossible Foods Accelerates Switch to Impossible Burger 2.0 as Demand Surges Across America

February 8, 2019 Impossible Foods

In response to overwhelming demand from restaurateurs and their customers nationwide, Impossible Foods announced today that the award-winning Impossible Burger 2.0 is now available to all restaurants in the United States.

Impossible Foods Will Attempt the Impossible: a ‘World-Class’ Meatless Steak

January 17, 2019 Dana Hatic, Eater

A leader in the fake-meat industry has a few tricks up its sleeve for the new year. Impossible Foods — which first created the beef substitute that cooks, chews, and bleeds like meat (but is actually made from potato and wheat protein) — is not only retooling its beef recipe and rolling out non-burger shaped ground beef, but it’s also hoping to conquer what some consider the holy grail of meat dishes: the steak.

Impossible Foods Accelerates Launch of Impossible Burger 2.0 Due to Unprecedented Demand

January 16, 2019 Impossible Foods

In response to overwhelming demand from critics and restaurateurs, Impossible Foods is accelerating the rollout of Impossible Burger 2.0 to about 200 restaurants nationwide this week and to thousands more over the upcoming weeks.

Impossible Burger 2.0 Wins Top Prizes at World’s Most Important Tech Show

January 15, 2019 Impossible Foods

Impossible Foods’ next-generation, plant-based meat — which rivals ground beef from cows for taste, nutrition and versatility — won awards including the “Most Unexpected Product,” “Most Impactful Product” and “Best of the Best.”

Impossible Burger 2.0 Tastes like Beef. Really

January 8, 2019 Dara Kerr, CNET

Impossible Burger 2.0 is a tinkering of and improvement on the first version. If the current burger tastes like an OK Sizzler steak, then this new version is a well-massaged Kobe ribeye.