Prominent brands within the space are trying to move beyond the morass. Earlier this year, Impossible Foods relaunched its range of alternatives with a new, meatier style deliberately aimed at bringing “meat lovers” into the plant-based fold. …
Over the duration of the project, Impossible will invest in growing and harvesting crops such as soybeans, sunflowers and coconut trees, all of which represent key ingredients in Impossible’s beef, chicken and pork products. Impossible will share the daily goings-on of Impossible Ranch with the brand’s social media community, offering a visual and wholesome connection between the simplicity of these ingredients and the farm-based roots of making Impossible meat from plants. …
At Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The California-based company is inviting meat-eating and flexitarian consumers to believe in a future of food that is better tasting, better for people and better for the planet. …
Manatee County School District in Florida has recently introduced plant-based lunch options in several of its schools. As reported by Your Observer, this initiative encompasses two high schools and three middle schools, where students now have access to plant-based items such as Impossible Burgers and plant-based chicken nuggets. …
Impossible Foods announced the appointment of two world-class executives to its leadership team to help the company expand and evolve in a pivotal year for the plant-based industry. …
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