Impossible Foods Launches First National Advertising Campaign, “We Are Meat”

April 13, 2021 Impossible Foods

The campaign, titled “We Are Meat,” features TV spots with the meaty, mouth-watering images and salacious sizzle of the company’s award-winning burgers.

Burger King and Impossible Foods Announce the Canadian Launch of the Impossible Whopper

March 22, 2021 Burger King

Burger King and Impossible Foods announced that, after a successful U.S. launch, the Impossible Whopper is landing in Canada. Participating Burger King restaurants across Ontario will begin serving the Impossible Whopper today, March 22, with a cross-Canada rollout coming on April 12.

Nathan’s Famous Launches Brand’s First Gourmet Hamburger Patty Made From Plants From Impossible Foods

February 19, 2021 Nathan’s Famous

Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced today its partnership with Impossible Foods to bring consumers the brand’s first delicious gourmet, hamburger patty made from plants. The Impossible Foods patty made from plants for meat lovers adds to the Nathan’s Famous New York-themed fresh angus burger line-up.

AppHarvest Hires Impossible Foods’ David Lee as President

January 8, 2021 AppHarvest

In this newly created role, Lee will develop strategy and engage in operations management, leading the sales, marketing and finance functions as AppHarvest continues to grow as a sustainable fresh foods company.

Impossible Foods Slashes Prices Again in a Bid to Catch Beef

January 7, 2021 Deena Shanker, Bloomberg

Impossible Foods Inc., maker of the eponymous soy-based meat alternatives, is cutting prices for food-service distributors for the second time in a year as part of its push to better compete price-wise with traditional ground beef.