California-based Impossible Foods doubled-down on its industry-leading plant-based beef portfolio with its boldest burger yet: Introducing the Impossible™ Indulgent Burger — a new, more premium version of the original Impossible™ Burger patty with a recipe that’s juicier, meatier and all-around more indulgent. …
Impossible Foods is gearing up for summer with the launch of two new national advertising campaigns designed to introduce consumers across the country to the plant-based meat category as well as Impossible’s brand and products. …
California-based Impossible Foods expanded its industry-leading plant-based meat portfolio with a leaner version of its flagship Impossible™ Beef product: Impossible™ Beef Lite. …
Impossible Foods and Beyond Meat captured headlines — and plenty of legitimate interest from consumers — with their plant-based “hamburgers.” But now, the sector’s overall fortunes appear to be waning, with prominent industry names facing headwinds from a slowing economy, and a loss of buzz. …
Beyond Meat lost sales in almost every channel last quarter. Over the past year it laid off more than 20% of its workforce, lost more than half of its C-suite and halted projects including vegan hot dogs and the next alt-protein frontier of cell-cultured meat, according to people with knowledge of the matter. …
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