Fake Meat Fad Hits The Chopping Block

Impossible Foods and Beyond Meat captured headlines — and plenty of legitimate interest from consumers — with their plant-based “hamburgers.” But now, the sector’s overall fortunes appear to be waning, with prominent industry names facing headwinds from a slowing economy, and a loss of buzz.

Fake Meat Was Supposed to Save the World. It Became Just Another Fad

January 26, 2023 Deena Shanker, Reuters

Beyond Meat lost sales in almost every channel last quarter. Over the past year it laid off more than 20% of its workforce, lost more than half of its C-suite and halted projects including vegan hot dogs and the next alt-protein frontier of cell-cultured meat, according to people with knowledge of the matter.

Impossible Foods Appoints First Chief Demand Officer, CPG Industry Executive Sherene Jagla, Following Record Year of Growth

January 9, 2023 Impossible Foods

California-based Impossible Foods today announced that it has hired top consumer goods industry leader Sherene Jagla as its first Chief Demand Officer. Jagla will join the food and climate company this month to bring its sales, marketing, insights and product development teams into one integrated function under her leadership as it prepares for its next phase of growth.

Impossible Foods Hires New SVP of International, Noel Clarke, to Lead Global Growth

November 22, 2022 Impossible Foods

Impossible Foods announced Noel Clarke as the company’s new Senior Vice President of International, charged with leading Impossible’s international strategy and sales team to build growth and drive demand across its non-domestic markets. Clarke joins the company this month after more than 10 years at Unilever.

Impossible Foods Names Leslie Sims New Chief Marketing and Creative Officer

November 9, 2022 Impossible Foods

California-based Impossible Foods today announced that award-winning creative and marketing veteran Leslie Sims will be its new Chief Marketing and Creative Officer in a newly created leadership role. Sims will officially join the food and climate company on Jan. 1, 2023 from Deloitte Digital, where she built a modern, multidisciplinary demand marketing engine in her role as U.S. Chief Creative Officer of Deloitte Digital.