DOWNERS GROVE, Ill. — Timed to October's celebration of National Sausage Month, Jimmy Dean, America's favorite protein breakfast brand*, is introducing a quicker and easier way to add perfectly-seasoned, hearty sausage to breakfast favorites with the launch of Jimmy Dean Hearty Sausage Crumbles. Fully cooked and ready in minutes (just heat and eat!), Hearty Sausage Crumbles are a new pantry essential offering the great taste of sausage in a convenient form, which allows consumers to prepare warm, satisfying breakfast dishes with protein while eliminating the prep time and mess.
Available in three tasty varieties — Original, Hot and Turkey — Hearty Sausage Crumbles are stored in a re-sealable zipper pouch and kept in the fridge so even on busy mornings, families can turn to this time-saving solution from Jimmy Dean to make their favorite eggs, omelets or breakfast burritos. With the perfect punch of protein and flavor, Hearty Sausage Crumbles are a versatile ingredient that can also enhance any casserole or quiche recipe and make a great addition to tacos, stuffing, pizza, pasta and more.
"We listened to our consumers and heard loud and clear that during the hectic mornings they are in need of mess free, hassle free breakfast solutions that will help them prepare hearty, substantial meals for their big days and every day. Through Jimmy Dean Hearty Sausage Crumbles, we've created an easy, new way to add delicious flavor and protein to any breakfast dish," said Daryl Gormley, vice president breakfast and snacking, Sara Lee North American Retail. "This new addition to the kitchen arsenal will allow families to spend less time prepping and more time enjoying a home-cooked meal together that will help ensure a great start to their day."
Jimmy Dean Hearty Sausage Crumbles are located in the refrigerated breakfast section at grocery stores across the country. Visit JimmyDean.com for more information, recipes and hearty breakfast ideas.
About Jimmy Dean
Jimmy Dean is America's favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Bacon, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best.
Catering to families' busy mornings and a growing desire for reduced calorie breakfast choices at home, the Jimmy Dean D-Lights(R) line provides convenient, better-for-you products, including breakfast bowls and sandwiches. All are excellent sources of protein, under 300 calories, and have half the fat of the leading breakfast bowl and sandwich, with the great taste you've come to expect from Jimmy Dean. And for moms who want to ensure their kids start the day off right, new Jimmy D's products provide a convenient, hearty, satisfying breakfast option — made with wholesome turkey sausage, 210 calories or less and seven or more grams of protein.
Visit www.jimmydean.com for additional information.
About Sara Lee Corporation
Each and every day, Sara Lee delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $11 billion in annual net sales. Sara Lee has approximately 33,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.
Source: Sara Lee Corporation