Food startup Just Inc., re-branded from Hampton Creek, doesn’t think the alternative for meat is just in plants — but in meat itself.
After creating plant-based products such as mayo made from peas and an eggless scramble from beans, the company is planning another round of fundraising ahead of an initial public offering to help raise money as it diversifies its business into growing chicken, beef and pork in a lab.
“The best way to do meat is not to do plant-based, but a meat-based approach,” Chief Executive Officer Josh Tetrick said of the new business strategy in an interview.
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