How do you host Canada's biggest barbecue?
That was the challenge Loblaw Cos. Ltd. set for itself as it sought to “own the barbecue category” this summer.
Would the leading supermarket operator host one big Guinness world record-breaking event?
Or perhaps create the “longest” barbecue by lining them up “from here to Hamilton,” Loblaw’s senior vice-president of marketing Craig Hutchison said during an interview at the head office in Brampton.
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