Missouri Considers Nation's First Label For Plant-Based Meat

JEFFERSON CITY, Mo. — Companies that produce plant-based meat substitutes or lab-grown products would be required to clearly note that their products do not contain meat under a bill approved by the Missouri House.

The bill was approved 107-38 by the House on Thursday and now goes to the Senate for consideration. If it's approved, Missouri would be the first state in the country to address the issue, The St. Louis Post-Dispatch reported .

The proposal, part of an omnibus pro-agriculture bill, is supported by the state's pork producers, the Missouri Farm Bureau and the Missouri Cattlemen's Association. They contend the state's livestock industry has spent considerable time and money educating consumers about the benefits of eating meat. The proposal seeks to ensure that consumers don't, for example, mistake a plant-based product such as meat-like tenders for real chicken.

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