Consumers will soon find more consumer-friendly names on packages of fresh pork cuts in retail meat cases across the country. The new names, such as the porterhouse pork chop, are designed to allow retailers to differentiate and merchandise pork cuts more effectively while aiding shoppers in selecting and preparing pork.
"The new names will help change the way consumers and retailers talk about pork," said National Pork Board President Conley Nelson. "But more importantly, the simpler names will help clear up confusion that consumers currently experience at the meat case, helping to move more pork in the long-term."
New Cut Names Backed by Research
Before the renaming process took shape, the National Pork Board and the National Cattlemen's Beef Association collaborated on in-depth research over an 18-month period. The research showed consumers are often confused by the different names for similar cuts of meat and, as a result, do not know how to cook a variety of cuts now available in the meat case.
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