Bedford – The 102nd Pennsylvania Farm Show, took place January 6-13, in Harrisburg. The Pennsylvania Beef Council (PBC) enjoyed a unique and exciting opportunity to design a new display for the 2018 show. The large 30’ x 40’ exhibit space worked to portray the journey of beef from “Farm to Kitchen,” visually and interactively connecting consumers to the process.
The new display was anchored by the beef cattle’s lifecycle explanation to illustrate the diversity in how cattle are raised. As visitors walked through the display area, they had the chance to interact with and learn directly from the beef community which included farmers, cattle nutritionists, veterinarians, and industry experts. This popular display was a destination for visitors hungry for information about everything from how cattle are raised and cared for to selecting, cooking and preparing beef as a delicious protein for their entire family to enjoy.
The exhibit also featured several interactive displays such as Beef TV highlighting four videos, a Myth Busting Flip Board Display and a 3-D meat case.
“The Farm Show is the perfect venue to interact with consumers of all ages, so we made it our goal to create an interactive display where visitors could learn as well as feel comfortable asking the tough questions that might be on their minds,” noted Bridget Bingham, PBC Executive Director. “Our beef producers take great pride in producing a safe, wholesome and high-quality protein so this exhibit capitalized on bringing these two groups together, face-to-face for quality conversations.”
In addition to the display, the PA Beef Council and the Beef Checkoff partnered to sponsor Beef and Veal Day at the PA Preferred Culinary Connection Center. Beef and Veal Day took place on Wednesday, January 10, and was filled with beef and veal cooking demos for event attendees to watch and learn more when it comes to cooking beef and veal. The highlight of the day was the Meatball Showdown which took center stage at noon featuring kids in the kitchen. To view more event photos from the Farm Show, visit the beef council’s Facebook page.
The new display was funded in part through a sponsorship with the South Dakota Beef Industry Council.
The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.
Source: The Pennsylvania Beef Council