When sales are up across the board, it’s often hard to find a darling of the fiscal year.
But for the Certified Angus Beef ® (CAB®) brand, even in a strong year, CAB Prime stole the show, said the brand’s president, John Stika.
“We could have sold a lot more of this product if it were available, but it wasn’t,” he told attendees at the 2019 Angus Convention in Reno.
It’s not like producers haven’t responded to demand signals—sales tonnage for the Prime extension has been on a four-year climb, and up 36.6% in 2019 alone. Traditionally, foodservice partners marketed nearly all of that supply, but ’19 saw an amazing 90% increase in retail sales.
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