NEW YORK — Burger Shaming. It's happening. Consumers are limiting themselves more and more as they try to conform to others' opinions on the correct way to cook, top and even eat a burger.
Schweid & Sons says, "OK, this is ridiculous."
Within the past year alone, a soap company has championed true beauty, a breakfast cereal took a stand for marital equality and a feminine hygiene brand has declared war on entire frames of thought. Couple that with the never-ending onslaught of election propaganda, and pretty much everywhere you turn you're confronted with some sort of emotive jargon, crying out for your attention. Pleading for you to get involved or share your story.
"We could sit here and say that 2016 is the year we make a very important decision about the future of our country…and our burgers. But let's be honest, we're already all sick of rhetoric," says Jamie Schweid, President of Schweid & Sons. "Instead, we want to inject a little levity into the world with our #MakeBurgersGreatAgain campaign, which parodies the absurdity of over-promising and over-emoting."
As a company that's been doing nothing but making burgers for close to forty years, Schweid & Sons figured it was about time for an honest message. And what better time of year than right in the middle of the New Year's health blitz to talk about good old-fashioned cholesterol-rific burgers.
In its pure form, a burger is about as uncomplicated and unemotional as it gets: bread—meat—bread again, interspersed with toppings. "Nothing fancy, nothing controversial. No BS. That is the beauty of a burger," Schweid adds. "This year, if we can all just take a break from the fluff, together we can Make Burgers Great Again."
ABOUT SCHWEID & SONS:
Schweid & Sons is a family-owned and operated fourth generation, gourmet ground beef purveyor located in Carlstadt, New Jersey. Their dedication and passion is to bring consumers "The Very Best Burger" by offering a range of ground beef, including Certified Angus Beef®, custom blends, USDA Prime®, All Natural, Wagyu and more. In 2016, ignore the hype and #MakeBurgersGreatAgain.
Video – http://youtu.be/kz7SenXv2BI
Source: Schweid & Sons