HOUSTON, TX – Shiner Smokehouse, the family owned sausagery, is thrilled to announce its line of homemade, family recipe products will be available at all major area Kroger stores beginning June 26. Just in time for grilling season, Shiner Smokehouse favorites including the Original Smoked Sausage, Beer Brat, made with Shiner Bock beer, and Country Style Smokies will be hitting shelves.
What began as a generational bond formed over centuries old sausage recipes has quickly grown into a Texas institution. Rooted in Shiner, TX, a town known for its beer, sausages, red wieners and brats, Shiner Smokehouse is expanding, and will now be offering Shiner smoked meat in all major area Kroger stores in Dallas/Fort Worth and Houston. This will be the first move in what Shiner Smokehouse plans to be a large scale expansion to cities and tailgates nationwide.
“We are excited to share our family’s story, as well as our products, with different communities,” says Brian Patek, Founder and President of Shiner Smokehouse. “I am an entrepreneur at heart, and have built this brand with the help of my family, hard work and boot strapping along the way.”
The Shiner Smokehouse brand began as the Patek’s Family Grocery and Meat Market, where the house-made meats were a favorite, drawing locals and out-of-town customers alike. Working in his family’s store since he was in fourth grade, it has been Brian’s lifelong dream to share his family’s house made recipes beyond the small-town Shiner store. “Growing up, no matter how tired I was from a high school football game the night before, at 7:30 a.m. on Saturday I was in the store working,” says Brian Patek. It was this work ethic that drove Brian to help create the brand that Shiner Smokehouse is today.
Brian Patek founded Shiner Smokehouse four generations after his great-grandparents immigrated to Texas from Czechoslovakia in pursuit of the American Dream. Combining the flavors of Czechoslovakia and Texas, the Patek family sausages soon became a staple in the small town. Grandpa Joe Patek, founder of Patek’s Family Grocery and Meat Market, was also known for being a platinum recording polka artist in the 1940s. The Joe Patek Orchestra continued recording until the 1980s, making their polka music synonymous with their sausages, combining their Czech heritage with Texas traditions. Although expanding daily into new markets, Shiner Smokehouse bratwursts and sausages will continue to be prepared with same time honored recipes that have made them a hometown favorite in Shiner, TX.
To celebrate the announcement of its expansion, Shiner Smokehouse will be giving away an epic Sausage-Fest Grill Party, complete with a custom Shiner Smokehouse BBQ smoker, all the tools needed, and enough Shiner Smokehouse meat and ice cold drinks for 20 people. Find out more about the giveaway and where Shiner Smokehouse products will be available for purchase by visiting the Shiner Smokehouse website: http://shinersmokehouse.com/
About Shiner Smokehouse
Patek’s Shiner Smokehouse originated in 1937 in the small, Czech-German, town of Shiner, Texas. The Patek family has been bringing their high-quality smoked meat to the community for 76 years. Shiner Smokehouse meats are prepared using generations old, family methods including real smoke and superior spices, developed from the Patek family’s rich Czech-Texan roots. Favorites including the Original Smoked Sausage, Beer Brat, made with Shiner Bock beer, and Country Style Smokies are currently available in Kroger stores throughout Texas. The Shiner Smokehouse brand continues to bring the legendary Patek family recipes to kitchen tables and tailgates far and wide. For more information and to check out other flavors such as Jalapeno, Italian and Jalapeno and Cheese, please visit: http://shinersmokehouse.com/
Source: Shiner Smokehouse