Spice Up The Bacon Category With A Little BBQ Flavor

KANSAS CITY, Mo. Expand the bacon category with the great taste of
barbeque.

Farmland Spicy BBQ Bacon is made from fresh, never frozen, pork bellies, so the
full natural flavor always comes through. And it’s smoked with real hickory
wood, so it has an authentic smoky aroma and rich, barbeque flavor that you
can’t find anywhere else.

AC Nielsen consistently ranks Farmland as one of the highest velocity-selling
brands, so this new product offers a great opportunity for retailers to expand
the category and build incremental sales. Farmland’s Spicy BBQ Bacon features a
robust, unique taste, and goes great on a burger or sandwich. It also adds a
touch of zesty class to other proteins like steak or shrimp when used as a wrap.
Plus, it makes a flavorful ingredient for stews and beans as well.

Barbeque consistently ranks near the top of every consumer flavor preference
study, said Bert Lawson, manager of the Farmland Foods Test Kitchen. And bacon
has never been more popular with consumers who want a little something extra on
their burgers and sandwiches. So it was only natural to combine these two for a
rich, smoky and authentic accent for their favorite meals.

In fact, according to recent information from research firm Datassential, bacon
is the number two burger ingredient (closely following onion), and BBQ sauce has
overtaken ketchup as the top sauce for burgers, growing over 10% in the past
year. Clearly, a Spicy BBQ Bacon is a great fit with America’s shifting tastes.

Farmland Spicy BBQ Bacon comes in a twelve pound case, with twelve individual
sixteen oz. packages.

Visit www.farmlandfoods.com for more details about Farmland Spicy BBQ Bacon and
other items from Farmland Foods.

Since 1959, Farmland has maintained a proud heritage of working side-by-side
with American Farm Families, using time-honored traditions to make great-tasting
food that you can proudly serve your customers. It’s how we’ve always done it,
and how we’ll be doing it for generations to come. Farmland. Good Food from the
Heartland.

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Source: Farmland