The checkoff recently tested five new beef products in homes representing more than 65 families. Results from in-home tests are extremely valuable for new product developers because they produce more realistic outcomes on product satisfaction and usage than research conducted in an artificial test environment. That includes: how easy or difficult the product is to prepare; whether the instructions are clear and easy to follow; how people might use the product – e.g. for a meal or a snack; how families feel about the product; whether they intend to purchase it again; other uses for the product; and usefulness of the packaging.
The new products tested in late October were from five different companies and ranged from snacks to entrees. Results from the checkoff-funded tests will serve as a catalyst for these companies to invest in refining, improving and launching their new beef products with the greatest possible success. For more about new beef products, visit BIG
To read the rest of this story please go to: The Beef Checkoff