Kristina Collmar from San Antonio, Texas, was recently announced as the winner of the beef checkoff’s veal program Columbus Day sweepstakes, “Win a Trip for Two to Italy” (Perillo Tours trip). The grand prize presentation was hosted on Feb. 25 at HEB in San Antonio, Texas. Collmar was chosen from 87,950 entries; there were 2,822 participating stores.
(Pictured is Brandon Talbot, HEB Market Manager, Roger Hall, Texas Beef Council, Kristina Collmar (winner), and Javier Moredo, HEB Perishables Director).
For great veal recipes, visit VealMadeEasy.com. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program