The Beef Checkoff Program announced a winner in its VealMadeEasy Columbus Day Sweepstakes designed to help retailers expand veal sales during Columbus Day.
Vivian Deliz of Stone Ridge, Va., won a Perillo Vesuvius Tour of Italy along with a gift basket filled with Colavita Extra Virgin Olive Oil and pasta sauces, as well as information about the Perillo Tour to Italy. Vivian and her husband will see the sights, meet the people, and enjoy many Italian meals during their 10-Day/8-Night trip.
The promotion, in its second year, draws attention to the Columbus Day holiday and is a celebration of Italian cuisine, which often features veal. Promotional support through VealMadeEasy.com helps consumers take the guesswork out of cooking veal, and offers home cooks many delicious veal recipes to choose from, most of which are not only easy to prepare, but ready in 30 minutes or less.
“I was talking with my sister about wanting to make a veal dish and needed a recipe,” says winner Vivian Deliz, one of over 150,000 consumers who entered the sweepstakes. “We typed in ‘easy veal recipes’ and found VealMadeEasy.com where we saw the sweepstakes. We ended up making Osso Buco, and they were right, the recipe was very easy to follow and it turned out great!”
Many of the dishes featured on the website are high in protein and low in calories, making veal an ideal addition to a healthy diet. VealMadeEasy.com features contests and sweepstakes throughout the year, plus cooking tips, videos and nutritional information. The website and promotion are sponsored by the beef checkoff.
For more information about your beef checkoff, visit MyBeefCheckoff.com.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Source: The Beef Checkoff Program