ORLANDO, FL – The 13th annual Produce for Kids campaign will kick off on April 24 and will be featured in the produce departments of select nationwide grocery stores through July. The program offers in-store and online meal solutions, recipes and tips for families looking to embrace healthier eating habits. Many stores will host recipe demonstrations and special events featuring characters from Cloudy with a Chance of Meatballs 2.
In addition, the Produce for Kids campaign, which has raised $5 million for children’s charities since 2002, will raise funds to benefit charities that support children, including Produce for Kids’ primary philanthropic partner Feeding America as well as other local community children’s organizations.
“It is our mission to educate families about the benefits of eating nutritious produce as part of a healthy lifestyle,” said John Shuman, president of Produce for Kids. “We are extremely proud of the $5 million we have raised thus far to support local children’s charities and are excited to partner with Feeding America this year to help fight childhood hunger.”
The Produce for Kids campaign will be supported by more than 35 participating fresh fruit and vegetable suppliers, representing every major category of fresh produce. Grocery shoppers are encouraged to purchase more nutritious fruits and vegetables and, in exchange, suppliers will make a donation to Feeding America and other community children’s organizations.
In-store displays and signage, featuring characters from Cloudy with a Chance of Meatballs 2, will be displayed in local grocery produce departments and will list all participating companies. The signage will direct shoppers to www.produceforkids.com, which features more than 200 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store specific campaign details, and healthy tips from real parents. Shoppers will be encouraged to share their own healthy recipes and ideas during the campaign using the hashtag #produceforkids.
Grocery retail partners participating in the Produce for Kids campaign include: ACME Markets; Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Meijer Stores; Niemann Foods, Inc.; Price Chopper; Publix Super Markets; and Roundy’s Supermarkets, Inc’s Pick n’ Save, Copps and Metro Market divisions.
For more information about the Produce for Kids campaign, visit www.produceforkids.com.
About Produce for Kids®
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
Source: Produce for Kids®