Bakersfield, CA – Atlas Produce and Distribution, Inc., a grower, packer, and shipper of premium California dates, anticipates exceptional quality for their Medjool date crop this year. “The 2012 fresh date harvest out of Southern California is on schedule for late August and it is shaping up to be a phenomenal crop,” says Robert Dobrzanski, President of Atlas Produce. ”The hot weather is perfect for large, high quality Medjool dates. Last year was fantastic for our Caramel Naturel brand of dates, the #1 premium consumer brand of California grown dates in the US. Our retailer volume was up 35% last year and we’ve got some exciting marketing plans to build on that success in 2012/2013. We are very proud to offer our customers only California grown dates. Caramel Naturel is the highest quality brand of dates that you can buy.” Caramel Naturel will be offering pitted Medjool and Deglet Noor dates this year as additions to their product line. Pitted Deglet Noors have been a category leader for thirty years in stores nationwide. Caramel Naturel will offer a pitted option of both popular varieties for increased customer convenience.
About Caramel Naturel Dates:
Commercial production of dates in 2011 totaled 28,300 tons in California, the largest producer. Caramel Naturel dates and other products are all natural and nutrient rich. No pesticides or preservatives are used in their cultivation or packing. They are an excellent source of fiber, potassium and antioxidants and are fat, sodium, and cholesterol free.
About Atlas Produce:
Atlas Produce is a California distributor of fresh produce headquartered in the San Joaquin Valley. They specialize in fresh Medjool dates, Deglet Noor dates, date coconut rolls, and date almond rolls. Atlas is also proud to offer table grapes in the Autumn King and Scarlet Royal varieties as well as jumbo California Red and Golden Raisins.. The company services finer retail and foodservice accounts across the United States and exports to various countries.
Source: Atlas Produce