Friesland, Wisconsin — Alsum Farms & Produce Inc. introduces new 24 oz. Microwave-Ready Gold and Red Potatoes to bring fresh, convenient potato solutions to the time-starved consumer.
Available year-round, Alsum Farms & Produce’s Fast & Fresh! potatoes are 24 oz. packages of fresh baby gold or red potatoes that are triple-washed and ready to cook. Today’s busy consumers can take these fresh potatoes from the microwave to their plate in 7 minutes or less. Fast & Fresh! potatoes are the perfect side dish that’s delicious, good-for-you and easy to serve with any meal.
These convenience packed potatoes are now available at select retail grocers alongside Alsum Farms & Produce full-line of conventional, organic and specialty potato offerings. The eye-catching steamer packaging capitalizes on the trust and expertise of the farmer, Larry Alsum, as well as protects the potatoes from light to prevent greening when on the store shelf or in the home cooks pantry.
“Consumers are spending less time planning and preparing meals,” says Heidi Alsum-Randall, National Sales and Marketing Manager of Alsum Farms & Produce. “Demanding lifestyles coupled with the desire for healthier meals make the Alsum 24 oz. Microwave-Ready Gold and Red Potatoes a convenient side dish for today’s busy consumers and millennial shoppers.”
Alsum’s Fast & Fresh! 24 oz. Microwave-Ready Gold and Red Potatoes are part of the growing trends for fresh foods fast. According to the latest Nielsen Perishables FreshFacts® data the fresh potato category for microwaveable/steamer segment has seen dollar sales increase by 30% over the previous 52 week period ending September 27, 2014.
For more than four decades, Alsum Farms & Produce has been a leading grower, packer and shipper of locally grown potatoes, onions and provider of fresh, quality produce.
To learn more about Alsum Farms & Produce, its full-line of products or to request a sample, visit www.alsum.com.
About Alsum Farms & Produce
Alsum Farms & Produce, Inc., is a grower, packer and shipper of potatoes, re-packer of onions and a wholesale distributor of a full line of fresh fruits and vegetables. Headquartered in Friesland, Wisconsin, Alsum Farms is also a member of the eco-friendly Wisconsin potato Healthy Grown® initiative.
Source: Alsum Farms & Produce